Data for Customer Centricity
Our Vision

The proliferation of digital technologies and online channels has resulted in a vast abundance of data, providing businesses with unprecedented amounts of information about their customers.

By leveraging this data, businesses can gain a deeper understanding of their customers' needs and preferences and use it to inform decision-making to stay ahead of the competition, deliver improved customer experiences and extract the maximum value from customer

Our Offer

We help our clients advance on this journey by supporting them with the following topics:

Estimating Customer Lifetime Value for better resource allocation

  • Enhancing of loyalty programs
  • Refining recruitment targeting criteria
  • Increasing CLV (leveraging patterns & triggers leading to CLV increase)

Understanding what is the next best action for each individual

  • Enhancing shopping experience by proposing more relevant offers while feeling less intrusive
  • Optimizing pricing strategies for maximum revenue and profitability

Retention topics

  • Prescriptive rules to reduce churn by customer segment, identified via induction rules advanced algorithm

Behavioral and customer journey analysis to feed general marketing strategies

Data-driven segmentation of retailers to reallocate marketing funds for maximum activation impact

Activation automation

  • Increasing workforce efficiency by automating cumbersome steps in the marketing & direct marketing processes
Our Experts
Ugo Philippart
Associate Partner
Yannick Léo
Partner & Data Science Director