Ugo Philippart
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Ugo Philippart

Partner

Ugo Philippart is a Partner at Emerton Data, with more than 10 years of experience using data science for business. He leads Emerton Data's customer centricity and marketing performance practice, which builds bespoke data products that help companies reach and serve their customers better.

Before joining Emerton Data, Ugo was a senior manager at Ekimetrics in Hong Kong, where he used advanced analytics to inform the decisions of C-level executives at large brands and companies across the Asia-Pacific region, with a particular focus on mainland China.

His expertise covers data strategy and transformation, data science for measuring and optimising marketing performance, data-driven brand building, AI for customer centricity, customer recruitment and retention, revenue and growth management, time series forecasting and operations research.

Ugo holds an MSc in engineering and computer science from Télécom Paris and an MSc in corporate strategy from the Antai College of Economics and Management of Shanghai Jiao Tong University.