Our client is an international CPG leader that aims at optimizing direct sales and implementing a customer centric strategy.The project objective is to aggregate consumer-level information, combining several consumer data sources to serve strategic top-line business applications.
The customer 360 product is currently deployed in 3 countries. It includes 6 advanced core use cases.
Assets built as part of the product were leveraged in other product of the organization
The activation results across countries show a 30% decrease in cost per click and a 46% increase in click conversion.
Step 1 – Customer centric data aggregation
Step 2 – Product vision definition
Step 3 – Rollout process enhancement