Step 1 – Customer centric data aggregation

• Ingest various data sources (e-commerce, web behavioral, consumer pro, suveys, etc.).
• Develop a customer knowledge database using advanced matching learning algorithm to perform the matching and reconcile the user journey across data sources.

Step 2 – Product vision definition

• Define the business case and identify top-line opportunities across countries and channels.
• Determine the core product assets and use cases.
• Design strategies to streamline the rollout process and to track the impact.

Step 3 – Rollout process enhancement

• Design, develop, and deploy valuable data use case for media activation (lead generation, churn prediction, propensity scoring) in several countries.

‍