Unleashing Customer Insights
Optimizing Direct Sales with Data Aggregation and Customer Centric Strategy
Context & Objectives
Our client is an international CPG leader that aims at optimizing direct sales and implementing a customer centric strategy. The project objective is to aggregate consumer-level information, combining several consumer data sources to serve strategic top-line business applications.
Outcome
The customer 360 product is currently deployed in 3 countries. It includes 6 advanced core use cases.
Assets built as part of the product were leveraged in other product of the organization
The activation results across countries show a 30% decrease in cost per click and a 46% increase in click conversion.
Our approach
Step 1 – Customer centric data aggregation
- Ingest various data sources (e-commerce, web behavioral, consumer pro, suveys, etc.).
- Develop a customer knowledge database using advanced matching learning algorithm to perform the matching and reconcile the user journey across data sources.
Step 2 – Product vision definition
- Define the business case and identify top-line opportunities across countries and channels.
- Determine the core product assets and use cases.
- Design strategies to streamline the rollout process and to track the impact.
Step 3 – Rollout process enhancement
- Design, develop, and deploy valuable data use case for media activation (lead generation, churn prediction, propensity scoring) in several countries.
Our experts