Consumer goods, retail and luxury

Our vision

The consumer goods, retail and luxury industries sit on a substantial amount of data that holds valuable insights. It offers many opportunities to optimise operations and increase efficiency and revenue with data and AI, along with some challenges:

• The large volume of data generated holds significant potential, but separating valuable insights from the noise can be particularly difficult.
• The industry has a wide variety of activation levers to turn data insights into business value, from quick wins to major opportunities.
• Data collaboration between brands and retailers is always a win-win. Retailer data helps brands understand customer behaviour and design more effective product and marketing strategies, which in turn creates more value for retailers.

Our offer

We see significant opportunities for AI and data science to drive innovation and growth in consumer goods. Our expertise helps companies across a range of data use cases.

Customer centricity

We help companies put consumers’ needs and preferences at the centre of business decisions.

• Customer lifetime value
• Next best actions
• Personalisation of the customer journey

Marketing

We use data insights to build efficient, profitable marketing strategies.

• Long-term marketing impact
• ROI measurement and optimisation
• Marketing for profitable growth

Pricing

We use factors such as production costs, competitor prices and customer demand to determine the optimal price point for our clients’ products and services.

• Pricing for profit
• Pricing for volume
• Segmented pricing
• Market watch
• Promotion optimisation

Forecasting and operational excellence

We help companies manage resources and production processes efficiently, so that they can meet customer demand and stay profitable over the long term.

• Demand sensing for new products
• Sales forecasting
• Process optimisation