Context and objectives
In the United States, the generation, transport and treatment or disposal of hazardous and non-hazardous waste is strictly monitored: companies must report their shipments to the e-Manifest platform run by the EPA (Environmental Protection Agency).
By mining this extensive database, we built a clear picture of our clients' competitive position in the waste management industry and identified growth opportunities.
Our approach
Step 1: diagnosis
- Pre-processing and cleaning of the waste management database to compute market indicators and company-specific KPIs, such as:
- total waste generated by industry, treatment or disposal type, and state;
- concentration of generation;
- market share;
- portfolio share.
Step 2: identifying growth opportunities
- Identification of areas where clients under-performed against their natural share or other benchmarks
- Identification of opportunities to grow in new areas (e.g. a new treatment type at an existing facility)
Step 3: designing a strategy to capture these opportunities
- Voice-of-the-customer interviews to identify pain points and potential differentiators
- Design of offers and the associated business models
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