Context and objectives
Major inconsistencies between operational and sales management KPIs, limited management visibility on both the current marketing & sales performance and the growth potential.
Limited leverage of existing internal, client and external data, in particular in the context of the pricing review process.
Key project steps
Internal benchmark and alignment on KPIs to be monitored and on key data to be leveraged for decision-making.
Advanced data analytics to understand the underlying drivers and correlation rules of:
Design of the UI, development of a functional model and of the Minimum Viable Product backlog.
Project management of the development phase (by the client IT team) of a multi-device tool and deployment across various populations within the sales team and management.
Increased, fully dynamic visibility of the sales pipeline development with the Sales and Marketing Community.
Automated generation of price increase recommendations.
Automated generation of client and market data analytics justifying price increases and demonstrating superior client knowledge to drive client intimacy.